Results

Founders who changed how they communicate.

1,000+

founders coached
$250M+

raised by founders we have worked with

How we measure it.

We don't just hope it worked. You self-score your confidence on the specific situations that matter, before and after. We capture the real moments where you used what you learned. And where it connects to an outcome, a raise, a won deal, a team that stopped stalling, we report that honestly as our contribution, never as a claim we caused it. That honesty is the point.

Case study: humbrela

Techstars ABN AMRO, Amsterdam. Autumn 2025, and 12 months on

The challenge

humbrela is an AI risk-intelligence platform for insurance brokers. Its founder, Semchs Zaidi, knew insurance, and knew how to sell to brokers. Explaining the problem to anyone else was the gap. As humbrela grew, the message had to land with customers, with investors, and on stage, and the deck was full of words and hard to follow.

What we did

Over four sessions we built a clear story, a pitch deck, a three-minute pitch and a ninety-second pitch, with live practice in front of investors from five countries and customers from eight. Across the twelve months since, the work widened well beyond the pitch, decks and one-pagers, website and social copy, video scripts, and networking strategy, and forefront now works alongside Semchs as an ongoing communication partner as humbrela scales.

What changed that we can stand behind

The pitch resets landed, and investors now approach humbrela at events after seeing them present. That behavioural shift, from a hard-to-follow deck to a founder investors seek out, is what forefront contributed to. In the same period humbrela went on to raise more than 2 million euros in non-dilutive grant funding, land twelve customers, and open a pilot with an international bank, the company's own results, in a period when the way it tells its story stopped being the thing holding it back.

In their words

Mike's coaching was energetic, insightful, and instrumental in helping our founders refine their pitches, gain confidence, and develop strong communication skills. We saw a noticeable difference in their ability to present themselves and their companies in a compelling and memorable way.

Guy Israeli, MD, Techstars Tel Aviv
Working with Mike has been one of the consistently best parts of running my programs. If Techstars is looking for a professional pitch and presentation system we can use as a baseline of excellence for our founders, which I think we are, Mike and Forefront Coaching provide that assurance in spades.

Adam Phillips, MD, Equitech and Techstars Washington DC
Of all the things we do in the accelerator this is a quite unexpected and super valuable element that they will probably never again in their lives get to experience. Having the Forefront professionals giving the training has been key to driving high quality outcomes.

Allard Luchsinger, MD, Techstars and ABN AMRO Future of Finance, Amsterdam
The training was genuinely interesting and very practical. I really appreciated how concrete the content was, it made the ideas easy to understand and apply.

Participant, pitch workshop, Pixie Labs

The honest bit.

This is practice, not a magic pill. It works because you do the reps and get real feedback, and because the frameworks stay with you after the session ends. If that is what you are up for, we should talk.

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Questions about results

How do you measure whether it worked?

You self-score your confidence on the specific situations before and after, we capture the real moments where you used it, and where it connects to an outcome like a raise or a won deal, we report that honestly as our contribution, never as a claim we caused it.

Can you help with difficult conversations in a small team?

Yes, using the FORE framework. In a close, friendly team the hard conversation feels impossible, so it gets put off and gets worse. We give you a structure to say the hard thing clearly and keep the relationship intact.

How do I communicate with my board as a founder?

Board communication is a different register from talking to your team, and it is learnable. We help you prepare and deliver board and investor updates so you are as convincing there as you are with the people you work with daily.